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Gail Mallory

Gail Mallory

Business Tip #2 – Brand Identity – Why it’s important.

  • September 29, 2020
  • Branding
The goal of branding is for it to be consistent on all items sold and easily identifiable.

I remember my first logo design, it was GPMDesigns.  Seems simple right, it wasn’t. Most of my customers couldn’t connect the letters to my name and often asked me what does GPM stand for.  I decided to rebrand, changing my name to GailPDesigns.

This decision was and is one of the best changes for my business.  The name is easy to remember and instantly connects my brand to me as the owner.

As a new business owner when creating your name and logo try to keep it simple, use no more than 2 fonts and no more than 3 colors.

The goal of branding is for it to be consistent on all items sold and easily identifiable.

If you need help creating a logo and need assistance building your social media presence book me as a coach.

Until next time, stay connected find a coach and start building your brand.

GailPDesigns

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